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Phone Australia Competition & Promotion Services
What are the Benefits of a Competition?
Phone Australia believe that a well-structured competition can embrace and excite the consumer, and ideally it will achieve a number of goals in relation to the promoter's product or service. Proven benefits include:
- Increase Sales
- Increase brand awareness
- Promote customer loyalty
- Stand out the product on the shelf
- Create marketing databases
Main Elements of a Competition
Phone Australia believe that the main elements that a promoter needs to give consideration to when creating a competition are:
- Competition type
- Entry mechanics
- Competition timetable
- Prizes and prize draws
- Trade promotion permits (if required)
- Promotion of the competition
- Monitoring of entries
- Future marketing opportunities
Careful consideration needs to be given to each of these elements to ensure that the competition is successful.
What Types of Competitions are there?
There are a number of different types of competitions, the main ones are:
- Game of Chance - Winner is randomly selected through a drawing system
- Game of Skill - Entrant who displays the most skill is deemed the winner
- Instant Win - Winners are randomly selected at the time of entry
- Proof of Purchase - Entry requires the purchase of a specific product
- Voting - Entry via a voting mechanism, and then randomly selected winners
The most appropriate type of competition for a promotion will be dependent on a number of factors including objectives, target market and types of prizes.
What are Competition Entry Mechanics?
Entry into a competition can be offered through a number of different ways. The most effective are:
- 1900 or 1902 - Via telephone
- SMS - Via text message
- Internet - Via a web site
The right entry method for your promotion depends on your target market and the information you would like to retain. Phone Australia offers these entry methods individually or you can use all three to appeal to all entrants.
Competition Service Pack
Phone Australia offers a total solution for competitions which includes:
- Competition Terms & Conditions
- Trade Promotion Permits
- Setting up and operating the competition entry mechanics (SMS, 190, Internet)
- Online reporting and analysis of entry statistics
- Selection of winners (electronically)
- Notification of winners
To view a Case Study please click here or if you would like to further information please Contact Phone Australia.
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